The work experience attained is crucial when the youth embark on the search for their first employment. Data shows that as many as 6 of 10 students in Slovenia gain their first employment with the company where they performed their student practice or student work. e-Študentski Servis has been helping the youth gain work experience for 20 years and has been instrumental in helping them transition to a career and first employment.
In the first phase of the project, we executed an online contest to call on the youth to share with us their experience gained through student work or hobbies. We selected 6 of the best student applicants from the pool of applicants and made them the first stars of the campaign #IHAVEEXPERIENCE.
The project was recorded and produced with a production team which managed the filming, postproduction, sound, and makeup, while the Yootree team was managing all the locations, direction, and staffing.
Along with the videos, we created a series of posters for the 20 offices of the company, a series of print ads, online video teasers, and content marketing materials for the website www.studentski-servis.com and social networks (Facebook and YouTube). We collaborated with the company W3B marketing to prepare a launch plan and paid media campaign online.
We activated the youth by designing a sweepstakes campaign which offered an additional beneficial experience: free production of a professional video CV. The website of the project was enriched by a multimedia gallery of applications in which the participants could present their competencies, and the best 4 contenders were rewarded with professionally produced CVs. Over the coming months, the #IHAVEEXPERIENCE communication platform will also open its doors to professional organizations, companies, and sponsors, who will contribute practical content and challenges to further enhance the experience of the youth, and the students will receive an opportunity to put additional work experience under their belts.